Potential

Pronunciation

• Template:IPA
• Template:Audio
• Template:Hyph

Adjective

1. Template:Attrib A potential customer, benefit, problem, etc. is one that might happen in the future.

   Realistic goals can then be set to prevent potential problems from becoming actual ones.

   To grow, a business must identify potential customers and their needs.

Synonyms

• possible

Antonyms

• actual

Noun

1. Template:Uncountable If $x$ has potential for $y$, then it might change toward $y$ or cause $y$.

   Technology has the potential for improvement as well as for harm.

2. Template:Uncountable If something has or shows potential, they will likely be very good in the future.
3. Template:Cu noun; Template:Context The potential is the difference in voltage between two points on an electrical circuit.